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Involves personalizing information to suit the particular needs of the individual. The success of guidance hinges on gaining specific information about the individual by means of formal and informal assessment processes, and then providing information chosen for its relevance to that person. Interaction between guidance practitioners and their clients often takes the form of an interview, or information gathering process that establishes the type of information the guidance practitioner will provide. The focus of the exchange, and the direction of the interview are determined by the client’s needs and do not reflect the practitioner’s interests alone.

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